Blog

Ideas on support, AI & commerce

Lessons from building AI Agents and working with modern e-commerce teams.

January 14, 2026

Why support shouldn't scale with headcount

The economics of customer support are changing. Here's how AI Agents let you grow without growing your team.

January 6, 2026

Designing an AI Agent that sounds like your brand

Tone, guardrails, and handoffs — the ingredients of an AI Agent customers actually enjoy talking to.

December 19, 2025

From cost center to revenue driver

Support is a goldmine of revenue opportunities. We break down how to capture them responsibly.